Research from Jobsite reveals 71% of employers admitted to looking at candidate’s social media accounts before making a decision for most or every role but in the hangover after the Holiday period – your social media might not be as healthy as it could be.
Meanwhile, only 23% of job seekers believe their social media profiles can help in their job search2, showing that candidates have a huge untapped resource at their disposal for enhancing their application.
We live in a digital age where our lives are showcased through our social media accounts and, more than ever, employers are looking on candidate’s Linkedin, Facebook and Twitter accounts to assess a job seeker’s employability before meeting them.
Of course the old advice was just to lock all profiles down to private but, approached with caution, social media is a great opportunity for candidates to showcase some of the more unique things about themselves as well as their passion for their chosen industry.
We’ve rounded up 5 tips from our experts to help you detox your social media:
Nurture your network
It’s called ‘social’ media for a reason, and your networks can be an appropriate place to reach out to key industry professionals as well as highlight any relationships you may have already built.
Jobsite Marketing Director, Fiona Rigby, said -“Following influencers from your chosen career path can be a great way to stay up to date with the hot topics facing your profession and, with some platforms also allowing public recommendations, it’s also a great excuse to reconnect with an old manager and show people what you’re really like to work with.”
Less is more
With a new social network launching every week, it can be hard to keep track of your online footprint. It’s time to shut that unused Myspace profile from 2006 as we advise keeping active on just a few key accounts to ensure your presence is as consistent as possible. It might also be worth thinking about which platforms are particularly relevant to your career – employers might expect IT pros to be found on GitHub, whilst Pinterest could be more useful for a designer.
Show your colours
According to Samar Birwadker, CEO of profiling app Good&Co, “High turnover due to poor culture fit can cost an organisation between 50-60% of the person’s annual salary; this is a cost that businesses need to eliminate. In order to do this, they are increasingly emphasising personality in the interview process.”
With culture being ever more important in the hiring process, social media could be a great place to show your personality in ways which you might not have time or the opportunity to do during the interview process. Samar advises “Know what kind of communicator you are, how you fit into different teams, and what kind of work environment you thrive in”, then, no matter what kind of person you are, you can ensure your social media presence reflects this and endears you to appropriate companies.
Promote your thought leadership
Keeping up to date with industry insiders is a great place to start, but if you’re really looking to showcase your skills then you should be joining the conversation.“By posting your thoughts, and ideas about your profession, you are showing that you’re engaged and passionate about your career outside of the 9-5” according to internal recruiter Tony Hornbuckle. He continues, “If you can provide insight, share best practice and opinions, you’re demonstrating that you’re an expert in your field and you might even attract the attention of a great employer trying to keep up to date.”
No one is a ray of sunshine 24/7, but if you’re consistently using social media to post negatively this could reflect badly for your job search. Of course it’s a given that speaking poorly of your employer is a red flag, but too many rants about anything could make an employer think you’re hard to please. Jobsite HR Director, David Clift, agrees – “Keeping your social media positive and balanced, even when discussing a problem, will show you’re pragmatic and can keep a cool head under pressure. Or if you still want to use your profiles as an outlet, ensure you’ve tightened your privacy settings to keep it just to your chosen network.”